The other day i heard on radio that Maggi noodles is celebrating 25 years of its existence.25 years of comfort food for me :). It is almost as old as I am.
I am almost tempted to say that any child born in the Maggi era wouldn't have had a complete childhood without growing up on Maggi. Its almost like a cult.
I dont remember when i got hooked on to it. Even to this day, on the rare days that i come home early, Maggi has to be my evening snack.
There were so many variations that sis and me tried with Maggi. Adding vegetables would make it a "wholesome" meal. Mixing it with spoonfuls of tomato ketchup, am sure is a common practice. Or adding dollops of butter would make it yummmmmmy!!
Then there was the Indo-Chinese style Maggi, with veggies, soy sauce and chilli sauce. Perfect for a rainy day in Bangalore.
Maggi over the years tried to innovate with their product. They tried various flavours like chicken, tomato etc. They tried to sell it as health product with the atta noodles concept. Then came the rice mania concept ( Lemon, Pulao...yikes! ).
I guess its their original flavour that appeals to the masses!
Long live Maggi :D